In the last 10 years, we have seen a huge momentum shift towards online shopping. Where once everyone used to shop from retails store, more and more have embraced shopping online. Small items such as video games, perfume, toys, glasses have flourished, as they are easy to post. With Internet service readily accessible in more cities and towns than ever before, more people are being exposed to the convenience of shopping from the luxury of their own living room.
With one’s credit card, someone can order a perfume on an online store and it will be at his or her doorstep in 2 days. As an online store operates behind the scenes, it does not have expensive retail rent to pay and most likely the products they sell will be priced cheaper than a retail outlet. Therefore, consumers who are price conscious may prefer shopping online. Perfumes have really benefited from this shift towards online shopping. This website has a great comparison chart on the best perfumes for women. It is small in size and easy to post. It does not weigh a lot, which also means that consumers do not have to pay an exorbitant amount for postage.
However, there is a disadvantage of shopping online, as consumers do not have the benefit of viewing or trying the goods before they purchase. For example, someone would not be able to try or test the perfume that he or she is interested in. Also, they would have to trust the online retailer that the item is as described without any faults or defects. Some clothing retailers have generous return policies where they allow customers to return unused clothing with their tags on. This reduces the risk of customers buying clothes that may not fit them nicely.
For other products like perfume and cosmetics, customers do not have the luxury of testing it at a retail shop if want to buy the item online. Nevertheless, savvy consumers have found a way around this issue. If they see something they like at a retail store, and find it cheaper online, they are able to test it at the shop and if they like it, they will go online to buy the same item. Although they won’t get the item immediately, they know they will get the exact same item at a similar price. This however, is at a detriment to retail shops that invests in staff, rent and sample products made available to customers.
Other disadvantages of buying online include counterfeit products, fraud and security issues. Perfume is an item which is widely counterfeited as it is easy to produce and difficult for consumers to tell the difference. When buying from online retailers that are not reputable, consumers take the risk of the item, such as perfume, being a fake. In addition, these sites may use your credit card details for fraudulent purposes and make unauthorized charges to it. Your online security may be compromised if insufficient care is taken to ensure the site is secure. Therefore, although that perfume may be much cheaper online, take a minute to ask why is that so before jumping on to buy it.